Google Ads · Final URL suffix

WordStream, Inc. Google Ads tracking template

WordStream (now part of LocaliQ/Gannett) is a PPC management platform designed for small and medium businesses. The tracking template appends UTM parameters so Google Ads performance is attributed in connected analytics platforms.

Full company profile, address details and combine-with stacks: WordStream, Inc. tracker page.

Was this recipe useful? 4.6 (14)

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

WordStream (now part of LocaliQ/Gannett) is a PPC management platform designed for small and medium businesses. The tracking template appends UTM parameters so Google Ads performance is attributed in connected analytics platforms.

See the WordStream, Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the WordStream, Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full WordStream, Inc. profile?

On the certified click tracker page — including company details and combo setups.