SaaS · Final URL suffix · United States

Adobe Systems Inc Google Ads tracking template

Adobe Advertising Cloud Search uses the s_kwcid parameter to pass keyword and campaign data into Adobe Analytics. The tracking template appends this parameter to every landing page URL — replace ACCOUNT_ID with your Adobe Advertising Cloud account number.

Open builder Recipe page → ← All trackers
Final URL suffix / params 
{lpurl}?s_kwcid=AL!ACCOUNT_ID!3!{creative}!{matchtype}!{network}!{adposition}!!{campaignid}!{adgroupid}

How to install in Google Ads

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (recommended for query-only packs). If you already use a redirect vendor, keep that redirect in Tracking template and append these keys in the suffix only.
  3. Save, then click through once and confirm parameters on the landing page.

Why this matters

Adobe Advertising Cloud Search uses the s_kwcid parameter to pass keyword and campaign data into Adobe Analytics. The tracking template appends this parameter to every landing page URL — replace ACCOUNT_ID with your Adobe Advertising Cloud account number.

Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.

FAQ

Is this an official Google certification page?

No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.

Tracking template or Final URL suffix?

This string is a query / Final URL suffix pack (no server redirect).

Can I use HubSpot or Triple Whale with this?

Yes if you are not already using another suffix that conflicts. Prefer one clean suffix string; merge carefully in the builder.