Google Ads · Final URL suffix

Adobe Systems Inc Google Ads tracking template

Adobe Advertising Cloud Search uses the s_kwcid parameter to pass keyword and campaign data into Adobe Analytics. The tracking template appends this parameter to every landing page URL — replace ACCOUNT_ID with your Adobe Advertising Cloud account number.

Full company profile, address details and combine-with stacks: Adobe Systems Inc tracker page.

Was this recipe useful? 3.8 (17)

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Final URL suffix 
{lpurl}?s_kwcid=AL!ACCOUNT_ID!3!{creative}!{matchtype}!{network}!{adposition}!!{campaignid}!{adgroupid}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Adobe Advertising Cloud Search uses the s_kwcid parameter to pass keyword and campaign data into Adobe Analytics. The tracking template appends this parameter to every landing page URL — replace ACCOUNT_ID with your Adobe Advertising Cloud account number.

See the Adobe Systems Inc certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Adobe Systems Inc template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Adobe Systems Inc profile?

On the certified click tracker page — including company details and combo setups.