SaaS · Final URL suffix · Germany

etracker GmbH Google Ads tracking template

etracker is a GDPR-compliant web analytics platform popular in the German market. The tracking template appends et_* parameters to landing page URLs so etracker can attribute sessions to the correct campaign and keyword without relying on third-party cookies.

Open builder Recipe page → ← All trackers
Final URL suffix / params 
{lpurl}?et_ca={campaignid}&et_kw={keyword}&et_cr={creative}&et_ag={adgroupid}&et_mt={matchtype}&et_src=google&et_dev={device}

How to install in Google Ads

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (recommended for query-only packs). If you already use a redirect vendor, keep that redirect in Tracking template and append these keys in the suffix only.
  3. Save, then click through once and confirm parameters on the landing page.

Why this matters

etracker is a GDPR-compliant web analytics platform popular in the German market. The tracking template appends et_* parameters to landing page URLs so etracker can attribute sessions to the correct campaign and keyword without relying on third-party cookies.

Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.

FAQ

Is this an official Google certification page?

No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.

Tracking template or Final URL suffix?

This string is a query / Final URL suffix pack (no server redirect).

Can I use HubSpot or Triple Whale with this?

Yes if you are not already using another suffix that conflicts. Prefer one clean suffix string; merge carefully in the builder.