Google Ads · Final URL suffix

etracker GmbH Google Ads tracking template

etracker is a GDPR-compliant web analytics platform popular in the German market. The tracking template appends et_* parameters to landing page URLs so etracker can attribute sessions to the correct campaign and keyword without relying on third-party cookies.

Full company profile, address details and combine-with stacks: etracker GmbH tracker page.

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Final URL suffix 
{lpurl}?et_ca={campaignid}&et_kw={keyword}&et_cr={creative}&et_ag={adgroupid}&et_mt={matchtype}&et_src=google&et_dev={device}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

etracker is a GDPR-compliant web analytics platform popular in the German market. The tracking template appends et_* parameters to landing page URLs so etracker can attribute sessions to the correct campaign and keyword without relying on third-party cookies.

See the etracker GmbH certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the etracker GmbH template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full etracker GmbH profile?

On the certified click tracker page — including company details and combo setups.