SaaS · Final URL suffix · United States
Search Ads 360 (Google) Google Ads tracking template
Search Ads 360 (formerly DoubleClick Search) is Google's enterprise search management platform. The tracking template appends ds_* parameters alongside standard UTMs so every click is attributed in SA360's cross-channel reporting and connected to Floodlight conversion tracking.
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&ds_rl=FLOODLIGHT_ACTIVITY_ID&ds_e=GOOGLE&ds_c={campaignid}&ds_ag={adgroupid}&ds_k={keyword}&ds_eid={creative}How to install in Google Ads
- Open Google Ads → Admin → Account settings → Tracking.
- Paste into Final URL suffix (recommended for query-only packs). If you already use a redirect vendor, keep that redirect in Tracking template and append these keys in the suffix only.
- Save, then click through once and confirm parameters on the landing page.
Why this matters
Search Ads 360 (formerly DoubleClick Search) is Google's enterprise search management platform. The tracking template appends ds_* parameters alongside standard UTMs so every click is attributed in SA360's cross-channel reporting and connected to Floodlight conversion tracking.
Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.
FAQ
Is this an official Google certification page?
No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.
Tracking template or Final URL suffix?
This string is a query / Final URL suffix pack (no server redirect).
Can I use HubSpot or Triple Whale with this?
Yes if you are not already using another suffix that conflicts. Prefer one clean suffix string; merge carefully in the builder.