Google Ads · Final URL suffix
Search Ads 360 (Google) Google Ads tracking template
Search Ads 360 (formerly DoubleClick Search) is Google's enterprise search management platform. The tracking template appends ds_* parameters alongside standard UTMs so every click is attributed in SA360's cross-channel reporting and connected to Floodlight conversion tracking.
Full company profile, address details and combine-with stacks: Search Ads 360 (Google) tracker page.
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}&ds_rl=FLOODLIGHT_ACTIVITY_ID&ds_e=GOOGLE&ds_c={campaignid}&ds_ag={adgroupid}&ds_k={keyword}&ds_eid={creative}How to install
- Open Google Ads → Admin → Account settings → Tracking.
- Paste into Final URL suffix (not Tracking template).
- Save, then verify a click URL contains your parameters.
About this tracker
Search Ads 360 (formerly DoubleClick Search) is Google's enterprise search management platform. The tracking template appends ds_* parameters alongside standard UTMs so every click is attributed in SA360's cross-channel reporting and connected to Floodlight conversion tracking.
See the Search Ads 360 (Google) certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.
Before you go live
- Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
- Run Google Ads URL test and click through once.
- If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.
FAQ
Where do I paste the Search Ads 360 (Google) template?
Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.
Where is the full Search Ads 360 (Google) profile?
On the certified click tracker page — including company details and combo setups.