SaaS · Final URL suffix · United States

Segment.io, Inc. Google Ads tracking template

Segment is a customer data platform that collects, cleans and routes data to analytics and marketing tools. The tracking template appends UTM parameters to Google Ads clicks so session data flows through Segment to Amplitude, Mixpanel, and other connected destinations.

Open builder Recipe page → ← All trackers
Final URL suffix / params 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install in Google Ads

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (recommended for query-only packs). If you already use a redirect vendor, keep that redirect in Tracking template and append these keys in the suffix only.
  3. Save, then click through once and confirm parameters on the landing page.

Why this matters

Segment is a customer data platform that collects, cleans and routes data to analytics and marketing tools. The tracking template appends UTM parameters to Google Ads clicks so session data flows through Segment to Amplitude, Mixpanel, and other connected destinations.

Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.

FAQ

Is this an official Google certification page?

No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.

Tracking template or Final URL suffix?

This string is a query / Final URL suffix pack (no server redirect).

Can I use HubSpot or Triple Whale with this?

Yes if you are not already using another suffix that conflicts. Prefer one clean suffix string; merge carefully in the builder.