Google Ads · Final URL suffix

Segment.io, Inc. Google Ads tracking template

Segment is a customer data platform that collects, cleans and routes data to analytics and marketing tools. The tracking template appends UTM parameters to Google Ads clicks so session data flows through Segment to Amplitude, Mixpanel, and other connected destinations.

Full company profile, address details and combine-with stacks: Segment.io, Inc. tracker page.

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Final URL suffix 
{lpurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

About this tracker

Segment is a customer data platform that collects, cleans and routes data to analytics and marketing tools. The tracking template appends UTM parameters to Google Ads clicks so session data flows through Segment to Amplitude, Mixpanel, and other connected destinations.

See the Segment.io, Inc. certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Segment.io, Inc. template?

Paste into Google Ads Final URL suffix unless a redirect vendor already owns Tracking template.

Where is the full Segment.io, Inc. profile?

On the certified click tracker page — including company details and combo setups.