SaaS · Redirect Tracking template · Germany
Swaarm Tech GmbH Google Ads tracking template
Swaarm is a modern performance marketing platform built for agencies and networks. The Google Ads tracking template passes click-level data to Swaarm so conversions can be attributed to campaigns, keywords and publishers.
https://track.swaarm.com/click?offer_id=OFFER_ID&aff_id=AFF_ID&sub1={campaignid}&sub2={adgroupid}&sub3={keyword}&sub4={creative}&redirect={lpurl}How to install in Google Ads
- Open Google Ads → Admin → Account settings → Tracking.
- Paste the redirect into Tracking template. Replace account / UID placeholders from the vendor dashboard.
- Put UTMs or other query tools in Final URL suffix — do not merge them into the redirect URL by hand.
- Click Test, confirm
{lpurl}resolves, then Save.
Why this matters
Swaarm is a modern performance marketing platform built for agencies and networks. The Google Ads tracking template passes click-level data to Swaarm so conversions can be attributed to campaigns, keywords and publishers.
Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.
Combine with other Google Ads stacks
Redirect owns Tracking template. Attribution / UTM keys go in Final URL suffix so both survive.
Redirect in Tracking template; UTMs in Final URL suffix.
https://track.swaarm.com/click?offer_id=OFFER_ID&aff_id=AFF_ID&sub1={campaignid}&sub2={adgroupid}&sub3={keyword}&sub4={creative}&redirect={lpurl}utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}Keep attribution tokens on the landing URL after the redirect.
https://track.swaarm.com/click?offer_id=OFFER_ID&aff_id=AFF_ID&sub1={campaignid}&sub2={adgroupid}&sub3={keyword}&sub4={creative}&redirect={lpurl}tw_source=google&tw_adid={creative}&tw_campaign={campaignid}Hyros Search keys belong in Final URL suffix next to a redirect.
https://track.swaarm.com/click?offer_id=OFFER_ID&aff_id=AFF_ID&sub1={campaignid}&sub2={adgroupid}&sub3={keyword}&sub4={creative}&redirect={lpurl}gc_id={campaignid}&h_ad_id={creative}Northbeam nbt= stays in Final URL suffix.
https://track.swaarm.com/click?offer_id=OFFER_ID&aff_id=AFF_ID&sub1={campaignid}&sub2={adgroupid}&sub3={keyword}&sub4={creative}&redirect={lpurl}nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}Call/form ValueTrack keys on the final URL.
https://track.swaarm.com/click?offer_id=OFFER_ID&aff_id=AFF_ID&sub1={campaignid}&sub2={adgroupid}&sub3={keyword}&sub4={creative}&redirect={lpurl}campaign={campaignid}&content={creative}&keyword={keyword}FAQ
Is this an official Google certification page?
No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.
Tracking template or Final URL suffix?
This vendor uses a redirect — paste it in Tracking template.
Can I use HubSpot or Triple Whale with this?
Yes — keep this redirect in Tracking template and put HubSpot/Triple Whale/UTM keys in Final URL suffix (see combinations above).