Google Ads · Tracking template

Adjust GmbH Google Ads tracking template

Adjust is a mobile measurement partner that attributes app installs to their source campaign and keyword. Set the tracking template at account level in Google Ads, replacing {token} with your app token from the Adjust dashboard.

Full company profile, address details and combine-with stacks: Adjust GmbH tracker page.

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Tracking template 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

About this tracker

Adjust is a mobile measurement partner that attributes app installs to their source campaign and keyword. Set the tracking template at account level in Google Ads, replacing {token} with your app token from the Adjust dashboard.

See the Adjust GmbH certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the Adjust GmbH template?

Paste into the Google Ads Tracking template field (account or campaign level).

Where is the full Adjust GmbH profile?

On the certified click tracker page — including company details and combo setups.