SaaS · Redirect Tracking template · Germany

Adjust GmbH Google Ads tracking template

Adjust is a mobile measurement partner that attributes app installs to their source campaign and keyword. Set the tracking template at account level in Google Ads, replacing {token} with your app token from the Adjust dashboard.

Open builder Recipe page → ← All trackers
Tracking template (redirect) 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true

How to install in Google Ads

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the redirect into Tracking template. Replace account / UID placeholders from the vendor dashboard.
  3. Put UTMs or other query tools in Final URL suffix — do not merge them into the redirect URL by hand.
  4. Click Test, confirm {lpurl} resolves, then Save.

Why this matters

Adjust is a mobile measurement partner that attributes app installs to their source campaign and keyword. Set the tracking template at account level in Google Ads, replacing {token} with your app token from the Adjust dashboard.

Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.

Combine with other Google Ads stacks

Redirect owns Tracking template. Attribution / UTM keys go in Final URL suffix so both survive.

With standard UTMs

Redirect in Tracking template; UTMs in Final URL suffix.

Tracking template 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true
Final URL suffix 
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}
With Triple Whale

Keep attribution tokens on the landing URL after the redirect.

Tracking template 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true
Final URL suffix 
tw_source=google&tw_adid={creative}&tw_campaign={campaignid}

Related recipe →

With Hyros

Hyros Search keys belong in Final URL suffix next to a redirect.

Tracking template 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true
Final URL suffix 
gc_id={campaignid}&h_ad_id={creative}

Related recipe →

With Northbeam

Northbeam nbt= stays in Final URL suffix.

Tracking template 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true
Final URL suffix 
nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}

Related recipe →

With WhatConverts

Call/form ValueTrack keys on the final URL.

Tracking template 
https://s.adjust.com/{token}?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&idfa={ifmobile:{device}}&redirect=true
Final URL suffix 
campaign={campaignid}&content={creative}&keyword={keyword}

Related recipe →

FAQ

Is this an official Google certification page?

No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.

Tracking template or Final URL suffix?

This vendor uses a redirect — paste it in Tracking template.

Can I use HubSpot or Triple Whale with this?

Yes — keep this redirect in Tracking template and put HubSpot/Triple Whale/UTM keys in Final URL suffix (see combinations above).