Google Ads · Tracking template

AppsFlyer Ltd Google Ads tracking template

AppsFlyer is a mobile attribution platform. The Google Ads tracking template routes app-install clicks through AppsFlyer's servers to attribute them to the correct campaign, ad group and keyword before redirecting users to the app store.

Full company profile, address details and combine-with stacks: AppsFlyer Ltd tracker page.

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Tracking template 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

About this tracker

AppsFlyer is a mobile attribution platform. The Google Ads tracking template routes app-install clicks through AppsFlyer's servers to attribute them to the correct campaign, ad group and keyword before redirecting users to the app store.

See the AppsFlyer Ltd certified tracker page for company details, missing-data notes, and ready-made combinations with UTMs, Triple Whale, Hyros, Northbeam and WhatConverts.

Before you go live

  • Replace vendor placeholders (account IDs, UIDs, subdomains) from their dashboard.
  • Run Google Ads URL test and click through once.
  • If you also use a redirect fraud tool, keep redirects in Tracking template and query packs in Final URL suffix.

FAQ

Where do I paste the AppsFlyer Ltd template?

Paste into the Google Ads Tracking template field (account or campaign level).

Where is the full AppsFlyer Ltd profile?

On the certified click tracker page — including company details and combo setups.