SaaS · Redirect Tracking template · Israel

AppsFlyer Ltd Google Ads tracking template

AppsFlyer is a mobile attribution platform. The Google Ads tracking template routes app-install clicks through AppsFlyer's servers to attribute them to the correct campaign, ad group and keyword before redirecting users to the app store.

Open builder Recipe page → ← All trackers
Tracking template (redirect) 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d

How to install in Google Ads

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the redirect into Tracking template. Replace account / UID placeholders from the vendor dashboard.
  3. Put UTMs or other query tools in Final URL suffix — do not merge them into the redirect URL by hand.
  4. Click Test, confirm {lpurl} resolves, then Save.

Why this matters

AppsFlyer is a mobile attribution platform. The Google Ads tracking template routes app-install clicks through AppsFlyer's servers to attribute them to the correct campaign, ad group and keyword before redirecting users to the app store.

Cross-check ValueTrack tokens in the Google Ads parameter guide. For static UTMs without macros, use the Campaign URL builder.

Combine with other Google Ads stacks

Redirect owns Tracking template. Attribution / UTM keys go in Final URL suffix so both survive.

With standard UTMs

Redirect in Tracking template; UTMs in Final URL suffix.

Tracking template 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d
Final URL suffix 
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}
With Triple Whale

Keep attribution tokens on the landing URL after the redirect.

Tracking template 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d
Final URL suffix 
tw_source=google&tw_adid={creative}&tw_campaign={campaignid}

Related recipe →

With Hyros

Hyros Search keys belong in Final URL suffix next to a redirect.

Tracking template 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d
Final URL suffix 
gc_id={campaignid}&h_ad_id={creative}

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With Northbeam

Northbeam nbt= stays in Final URL suffix.

Tracking template 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d
Final URL suffix 
nbt=nb%3Aadwords%3A{network}%3A{campaignid}%3A{adgroupid}%3A{creative}

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With WhatConverts

Call/form ValueTrack keys on the final URL.

Tracking template 
https://app.appsflyer.com/{app_id}?pid=googleadwords_int&af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_sub_siteid={placement}&af_keywords={keyword}&advertising_id={gclid}&redirect=true&af_click_lookback=7d
Final URL suffix 
campaign={campaignid}&content={creative}&keyword={keyword}

Related recipe →

FAQ

Is this an official Google certification page?

No. This is an independent directory of companies that publish Google Ads click-tracking templates. Always verify the latest string in the vendor’s own docs or dashboard.

Tracking template or Final URL suffix?

This vendor uses a redirect — paste it in Tracking template.

Can I use HubSpot or Triple Whale with this?

Yes — keep this redirect in Tracking template and put HubSpot/Triple Whale/UTM keys in Final URL suffix (see combinations above).