Google Ads · Tracking template + Final URL suffix

ClickPatrol + WhatConverts Google Ads tracking template

WhatConverts maps Google Ads ValueTrack into campaign, content, and keyword so phone calls and form leads tie back to the right ads. ClickPatrol needs its own redirect in Tracking template.

Same pattern as redirect + lead-tracking stacks (e.g. ClickCease + WhatConverts): protect the click path, keep WhatConverts on the Final URL suffix.

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Tracking template 
https://trck-001.clckptrl.com/?uid=[[CLICKPATROL_ID]]&adp={adposition}&lpm={loc_physical_ms}&lim={loc_interest_ms}&adi={adgroupid}&k={keyword}&n={network}&ci={campaignid}&d={device}&p={placement}&ma={matchtype}&ta={target}&cr={creative}&vd={gclid}&source=g&u={lpurl}
Final URL suffix 
campaign={campaignid}&content={creative}&keyword={keyword}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the redirect into Tracking template.
  3. Paste the second string into Final URL suffix.
  4. Do not merge both into one field — Google applies them together.
  5. Replace placeholders, test, then save.

What each field does

  • Tracking template — ClickPatrol redirect. Replace [[CLICKPATROL_ID]].
  • Final URL suffix — campaign={campaignid}&content={creative}&keyword={keyword} for WhatConverts.

Auto-tagging

Keep Google Ads auto-tagging on if WhatConverts (or GA4) relies on gclid. ClickPatrol’s redirect already forwards {lpurl}; the suffix adds the WhatConverts keys on top.

Calls and forms

After saving, place a test call or form submit and confirm WhatConverts shows the Google Ads campaign / creative / keyword. If those fields are blank, the suffix was missing or overwritten by another account-level suffix.

Related recipes

FAQ

Where does WhatConverts go with ClickPatrol?

Final URL suffix: campaign={campaignid}&content={creative}&keyword={keyword}. ClickPatrol stays in Tracking template.

Is this the same as ClickCease + WhatConverts?

Same field split — different redirect vendor. Swap ClickCease for ClickPatrol in Tracking template; keep the WhatConverts suffix.

What if I already have UTMs in Final URL suffix?

Merge keys carefully (no duplicate parameter names). Load this recipe in the builder and add Standard UTMs to the suffix stack.