Microsoft Ads · Tracking template

UTM IDs → Microsoft Ads tracking template

ID-based Microsoft template for joining to exports and APIs.

Use this recipe on Microsoft Ads. Open it in the builder to merge, validate tokens, or combine with other tools.

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Tracking template 
{lpurl}?utm_source=bing&utm_medium=cpc&utm_campaign={CampaignId}&utm_term={Keyword}&utm_content={AdId}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

Why this stack

ID-based Microsoft template for joining to exports and APIs.

This UTM IDs → Microsoft Ads recipe is built for Microsoft Ads with utm. Keeping parameters in the correct field (Tracking template vs Final URL suffix) avoids broken redirects and duplicate UTM keys.

Before you go live

  • Replace placeholders such as account IDs, ClickPatrol/ClickCease IDs, and domains.
  • Run the platform URL test and click through to your landing page once.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the UTM IDs → Microsoft Ads template?

Paste into the Tracking template field in Microsoft Ads account (or campaign) settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. Always run the platform URL test after saving.