Microsoft Ads · Final URL suffix

ClickPatrol → Microsoft Ads tracking template

ClickPatrol on Microsoft Ads uses source=b query parameters in Final URL suffix.

Do not put these in Tracking template unless you wrap them with {lpurl}? yourself — suffix is the safer field when you are not using a redirect tracker.

Was this recipe useful? No ratings yet

Tap a star to rate (1–5). You can change your rating later.

Open in builder ← All recipes
Final URL suffix 
cr={AdId}&utm_id={CampaignId}&utm_campaign={Campaign}&adi={AdGroupId}&utm_term={Keyword}&utm_medium=cpc&utm_source=bing&source=b&utm_content={AdTitle}

How to install

  1. Open Microsoft Advertising → account or campaign URL options.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

What ClickPatrol reads

  • source=b — Bing / Microsoft Ads traffic.
  • cr={AdId} / adi={AdGroupId} — ad and ad group IDs.
  • UTMs with utm_source=bing and utm_medium=cpc.

Related

FAQ

Where do I paste the ClickPatrol → Microsoft Ads template?

Paste into the Final URL suffix field in Microsoft Ads account tracking settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Microsoft Ads macros documented?

See the Microsoft Ads parameter reference on this site.