Microsoft Ads · Tracking template

Triple Whale → Microsoft Ads tracking template

Triple Whale attribution tokens mapped to Microsoft Advertising ValueTrack fields.

Use this recipe on Microsoft Ads. Open it in the builder to merge, validate tokens, or combine with other tools.

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Tracking template 
{lpurl}?utm_source=bing&utm_medium=cpc&utm_campaign={CampaignId}&utm_term={Keyword}&tw_source=bing&tw_adid={AdId}&tw_campaign={CampaignId}

How to install

  1. Open Microsoft Advertising → Settings → Account settings → Tracking (or campaign settings → URL options).
  2. Paste into the Tracking template field.
  3. Use URL preview / Test if available, then save.
  4. Replace placeholders before going live, then click an ad once to confirm the landing URL.

Why this stack

Triple Whale attribution tokens mapped to Microsoft Advertising ValueTrack fields.

This Triple Whale → Microsoft Ads recipe is built for Microsoft Ads with triplewhale. Paste into Tracking template. If you also need UTMs beside a redirect, put UTMs in Final URL suffix instead.

Common pitfalls

  • Wrong field ownership — redirects must own Tracking template; UTMs / tw_* / nbt= usually belong in Final URL suffix (Google / Microsoft).
  • Duplicate keys (two utm_source values) silently overwrite each other in analytics.
  • Leaving placeholders like account IDs or domain tokens unreplaced breaks the click path.

Before you go live

  • Replace placeholders such as account IDs, tracker IDs, and domains.
  • Click through once from the ad preview and confirm the landing URL.
  • Confirm analytics or call-tracking tools still receive the expected query parameters.
  • Cross-check macros in the Microsoft Ads parameter guide.

Need a variation? Open this stack in the template builder to merge another tool or validate tokens.

FAQ

Where do I paste the Triple Whale → Microsoft Ads template?

Paste into the Tracking template field in Microsoft Ads account (or campaign) settings.

Will this break my landing page URL?

Templates that start with {lpurl} or include u={lpurl} / url={lpurl} preserve your final URL. On Meta/TikTok/LinkedIn, you append macros to the destination URL directly. Always click-test after saving.

Where are the Microsoft Ads macros documented?

See the Microsoft Ads parameter reference on this site.