Tracking template recipes for every ad platform

Copy-ready stacks for Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest and Baidu — plus HubSpot, Triple Whale, Hyros and more. Looking for click-fraud / redirect vendors? See the certified click trackers directory.

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7 published recipes

ClickPatrol → Facebook / Meta Ads
Facebook / Meta Ads · source=f URL parameters
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Tracking template ClickPatrol Meta URL parameters with source=f, creative/ad set macros, and paid_social UTMs. Append to the destination URL — Meta has no Tracking template field.
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UTMs → Facebook / Meta Ads
Facebook / Meta Ads · {{site_source_name}} + campaign macros
4.1 (20)
Tracking template Recommended Meta URL parameters for Facebook & Instagram with dynamic UTMs.
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UTM IDs → Facebook / Meta Ads
Facebook / Meta Ads · Stable campaign / ad set / ad IDs
4.5 (22)
Tracking template ID-based Meta parameters for rename-safe reporting in GA4.
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Placement UTMs → Facebook / Meta Ads
Facebook / Meta Ads · {{placement}} + campaign macros
4.1 (22)
Tracking template Meta URL parameters that keep placement (Feed, Stories, Reels…) in the query string for GA4 breakdowns.
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Spectacle UTM guidelines → Meta Ads
Facebook / Meta Ads · paid_social + Meta macros
4.0 (9)
Tracking template Spectacle-style Meta URL parameters: utm_medium=paid_social, dynamic campaign/ad set/ad macros, source from {{site_source_name}}.
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Calendly UTMs → Meta Ads
Facebook / Meta Ads · paid_social + Meta macros
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Tracking template Meta URL parameters Calendly stores: paid_social medium plus campaign / ad set / ad name macros.
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Spectacle sp_* + UTMs → Meta Ads
Facebook / Meta Ads · sp_n=meta_ads + paid_social
4.3 (11)
Tracking template Spectacle Meta pack: paid_social UTMs plus sp_pl / sp_agi / sp_ai / sp_n for Spectacle cross-network merges.
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