Tracking template recipes for every ad platform

Copy-ready stacks for Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest and Baidu — plus HubSpot, Triple Whale, Hyros and more. Looking for click-fraud / redirect vendors? See the certified click trackers directory.

6 published recipes

Calendly UTMs → Google Ads

Google Ads · Final URL suffix for booking attribution

Final URL suffix Calendly stores only utm_source, utm_medium, utm_campaign, utm_term and utm_content. Paste this Google Ads Final URL suffix so those five keys land on your scheduling page, then pass them into the Calendly embed.

Calendly + gclid → Google Ads

Google Ads · Store {gclid} in utm_content

Final URL suffix Calendly cannot add custom hidden fields for gclid. Map {gclid} into utm_content so the Google click ID is saved on the invitee (trades away creative ID in Calendly).

Calendly UTMs → Microsoft Ads

Microsoft Ads · bing / cpc for Calendly embeds

Tracking template Microsoft Ads UTMs Calendly will store: utm_source=bing, utm_medium=cpc, CampaignId / Keyword / AdId macros.

Calendly UTMs → Meta Ads

Facebook / Meta Ads · paid_social + Meta macros

Tracking template Meta URL parameters Calendly stores: paid_social medium plus campaign / ad set / ad name macros.

Calendly UTMs → LinkedIn Ads

LinkedIn Ads · linkedin / paid_social

Tracking template LinkedIn UTMs for Calendly bookings: utm_source=linkedin, utm_medium=paid_social, campaign + creative macros.

Calendly UTMs → TikTok Ads

TikTok Ads · tiktok / paid_social

Tracking template TikTok UTMs Calendly stores: paid_social medium plus campaign / AID / CID macros.