Google Ads · Tracking template

Adjust → Google Ads tracking template

Adjust attributes app installs and reattributions. Use your Adjust click URL as the Google Ads Tracking template (do not invent a second host). Replace YOUR_ADJUST_TOKEN with the token from the Adjust Link URL — Google will not expand that placeholder.

Company profile: Adjust certified tracker. Prefer the exact URL from Adjust’s dashboard if it differs (branded links have constraints — see Adjust’s Google Ads docs).

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Tracking template 
https://app.adjust.com/YOUR_ADJUST_TOKEN?campaign={campaignid}&adgroup={adgroupid}&creative={creative}&keyword={keyword}&gclid={gclid}&gps_adid={device}&redirect=true

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste the template into the Tracking template field.
  3. Click Test, then Save.
  4. Replace any placeholders (account IDs, domains) before going live.

What to replace

  • YOUR_ADJUST_TOKEN — link token from Adjust (or paste the full click URL Adjust gives you, then append ValueTrack if missing).
  • Do not strip required Adjust query keys; Google may reject malformed templates.
  • Click Test in Google Ads before save — MMP redirects are a common “landing page not found” failure mode when the token is wrong.

Field ownership

Adjust owns Tracking template. Landing-page UTMs / Northbeam / call tracking stay in Final URL suffix when the Final URL is still a website.

Related

FAQ

Is YOUR_ADJUST_TOKEN the same as {token}?

Yes in spirit — it is your Adjust link token, not a Google ValueTrack parameter. Never leave it unreplaced.

Can I use an Adjust universal / branded link as Tracking template?

Often no — Google Ads may reject those. Use the Adjust click URL from Link URLs → additional URLs. Confirm in current Adjust docs for your app.