Google Ads · Final URL suffix

AppsFlyer web params → Google Ads tracking template

For web-based Google Ads campaigns measured in AppsFlyer, put attribution keys on the landing page via Final URL suffix — you usually do not need the app.appsflyer.com redirect.

App-store / ACI flows: use the AppsFlyer Tracking template instead.

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Final URL suffix 
af_c_id={campaignid}&af_adset_id={adgroupid}&af_ad_id={creative}&af_keywords={keyword}&utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}

How to install

  1. Open Google Ads → Admin → Account settings → Tracking.
  2. Paste into Final URL suffix (not Tracking template).
  3. Save, then verify a click URL contains your parameters.

What AppsFlyer reads

  • af_c_id / af_adset_id / af_ad_id — campaign hierarchy for cost and web attribution joins.
  • af_keywords={keyword} — Search keyword when available.
  • Classic utm_* for GA4 Paid Search grouping.

Related

FAQ

Why suffix instead of Tracking template?

Web landings need the af_* keys on the page URL under parallel tracking. A full AF redirect is for app / store measurement paths.